My writing strategy, have I even got one?

Today, I wanted to explore my writing strategy. Some of the stories I have read on Medium have made me consider what my strategy should be and inspired me to consider my current writing strategy. Do I even have one?

I have a Website, I have a niche

Before I published my first post on Medium, I read a number of interesting articles from other content creators, which made me ask this question: What is my writing strategy, and have I even got one?

I work full-time, which limits the amount of time I have to spend on my writing. Of that time, the priority must be to ensure I publish one blog post to my own website, ctnet.co.uk, and now one piece of content to Medium every week.

When I launched the site, I really didn’t have a clue what I wanted to do. It is an example of just getting started. I have a lifelong interest in technology, computing, and gaming, so it was a topic I knew I could discover things to say. The last three years have been about learning to find my voice and learn how to write. But I was right: There is no shortage of things for me to write about in my niche.

My traffic has been growing, but exponential growth, which I have just about maintained over the last three years, is still slow when you are starting from zero.

I have since niched down, and currently, most of the content I publish is user guides for note-taking and Personal Knowledge Management applications such as Notion, Obsidian, and Logseq, as well as Personal Knowledge Management Systems in general and Artificial Intelligence.

I could have quit, but I am determined to make this work. The site is continuing to grow, and the pennies coming in from Ad Sense are reassuring. But as I mentioned in why I decided to start publishing on Medium, I enjoy writing and the process of writing. As I have discovered, writing is the best way to learn.

So, where does Medium fit into this?

I will not go into much detail in this post as I explore my reasons for publishing content on Medium Story. But I see Medium allowing me to write about stuff I couldn’t publish on my main blog.

However, since writing that article, I see a potential crossover with my main blog. I can write about note-taking and Personal Knowledge management in a more general term and, when appropriate, link to articles I have published on my CTNET website.

Who knows, it could even end up becoming a pivot away from me writing about technology, computing and gaming.

Conclusion

When I originally wrote the layout for this post, I thought I had no strategy, and I wasn’t even sure that one was required at this part of my journey other than keeping to my publishing schedule and releasing the best content I could.

However, I have also had my eyes opened by other members of the Medium community who write about their personal experiences and the digital content they are selling. It has helped me realise that I could make my own digital products to sell. So, in 2024, I will release my first piece of digital content.

My biggest lesson for the last three and a half years since I started blogging is that life is about the journey and your ongoing learning. I might not have made any money yet, but I have been on an interesting journey, and I have learnt a lot about myself.